The EU’s CBAM compliance rules are here again, and they’re about to shake things up. Unprepared startups, like Cbamboo—a £1M-backed venture—are about to feel the impact hard. With an EU-mandated tech platform potentially replacing Cbamboo’s service, they’re in for a rough ride unless they pivot fast. This is why expertise in government organizations and carbon markets isn’t optional; it’s essential. If you’re backing founders who lack it, it’s time to rethink your strategy.
For just £10 a month, subscribe to Carbon Markets Society on Substack to get insights from genuine experts in this space. Don’t worry—there’s a free tier as well. Our goal is to provide valuable, actionable knowledge for those serious about succeeding in this challenging landscape. Honestly, the first subscribers should be the founders of Cbamboo. We’re here to help—even if we’re not exactly sold on their expertise in this space.
In case you’re thinking, “There was no way to foresee this announcement,” consider the many signals: from public statements to the structure of the ETS itself. Every new piece of regulation isn’t just an excuse to blindly raise and monetize. This is why I’m cautious about other areas like biodiversity as well—another sector I’m bearish on. We’ll be covering this too, but only for premium-tier subscribers.
Are you frustrated watching non-experts get funded in fields where you’re the clear expert? Tired of VCs asking for your pitch only to ghost you and walk away with your insights as free market research? I’ve been cold-messaged by VCs multiple times—three times just in October—and it hit me: this is market research. And while that’s not an issue in itself, it should come with transparency and compensation, not false promises and free lessons in expertise that took years to develop. It’s time to flip the script.
Join Founders Union—our new Discord community that’s more than just a space; it’s a movement, a type of trade body. We believe experts should be backed, and experts should be paid for their time. Real investors don’t hesitate to pay for a 30-minute consult if they’re serious about investing. Founders Union is where we talk real funding solutions and reinvest revenue back into your businesses. And here’s the best part—you get to vote on who receives this support. Because, as we’ve seen, non-experts backing non-experts isn’t working.
We’ll soon open opportunities for donations and sponsorships, so stay tuned if you’d like to support this mission. Please share with those who’d benefit, and let’s build a future where expertise is valued. Thank you for your support!
#carbonmarkets #EUETS #vc #founders #experts
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